Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables
Year of publication: |
2023
|
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Authors: | Smith, Tim J. ; Westra, Kyle T. ; Phipps, Nathan L. |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 1, p. 34-43
|
Subject: | Analytic modeling | Attribution | Currency fluctuation | Price-volume-mix analysis | Profit bridge | Profit variance analysis | Gewinn | Profit | Wechselkurs | Exchange rate |
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