Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables
Tim J. Smith, Kyle T. Westra, Nathan L. Phipps
| Year of publication: |
2023
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|---|---|
| Authors: | Smith, Tim J. ; Westra, Kyle T. ; Phipps, Nathan L. |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 1, p. 34-43
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| Subject: | Analytic modeling | Attribution | Currency fluctuation | Price-volume-mix analysis | Profit bridge | Profit variance analysis | Gewinn | Profit | Wechselkurs | Exchange rate |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00366-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013556582