Profit impacts of aggressive and cooperative pricing strategies
Year of publication: |
1996
|
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Authors: | Natter, Martin ; Hruschka, Harald |
Published in: |
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995. - Berlin : Springer, ISBN 3-540-61613-6. - 1996, p. 71-83
|
Subject: | Preismanagement | Pricing strategy | Oligopol | Oligopoly | Preiswettbewerb | Price competition | Gewinn | Profit | Theorie | Theory |
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