Profitability, advertising intensity and concentration ratio in Indonesian cigarette industry (2000-2013)
Yulia Saftiana, Benadette Robiani, Syamsurijal A.K., Suhel
| Year of publication: |
2018
|
|---|---|
| Authors: | Saftiana, Yulia ; Robiani, Benadette ; Kadir, Syamsurijal Abdul ; Suhel, Suhel |
| Published in: |
Revista română de economie. - Bucuresti : [Verlag nicht ermittelbar], ISSN 2344-4657, ZDB-ID 2665773-9. - Vol. 47.2018, p. 34-48
|
| Subject: | advertising intensity | concentration ratio | price cost margin and return on sales | Werbung | Advertising | Unternehmenskonzentration | Market concentration | Indonesien | Indonesia | Gewinn | Profit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012139342