Profitable service marketing
Eugene M. Johnson ; Eberhard E. Scheuing ; Kathleen A. Gaida
| Year of publication: |
1986
|
|---|---|
| Authors: | Johnson, Eugene M. ; Scheuing, Eberhard Eugen ; Gaida, Kathleen A. |
| Publisher: |
Homewood, Ill. : Dow-Jones-Irwin |
| Subject: | Dienstleistung | Marketing |
| Extent: | XIV, 303 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87094-613-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004727062