Programmatic advertising : forewarning and avoiding hype-cycle failure
Year of publication: |
2019
|
---|---|
Authors: | White, Gareth R. T. ; Samuel, Anthony |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 144.2019, p. 157-168
|
Subject: | Concept Map | Hype-cycle | Programmatic Advertising | Scenario planning | Sociotechnical systems | Werbung | Advertising | Szenariotechnik | Scenario analysis |
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