Projected versus perceived destination image
Year of publication: |
2020
|
---|---|
Authors: | Ferrer-Rosell, Berta ; Marine-Roig, Estela |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 25.2020, 2/3, p. 227-237
|
Subject: | Destination image gap | Compositional analysis | Traveler-generated content (TGC) | Big data analytics | Barcelona | Catalonia | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Big Data | Big data | Markenimage | Brand image |
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