Projective techniques for brand image research
Year of publication: |
2007
|
---|---|
Authors: | Hofstede, Anouk ; van Hoof, Joris ; Walenberg, Natascha ; de Jong, Menno |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 10.2007, 3, p. 300-309
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Brands | Consumer behaviour | Qualitative research | Beer |
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