Prominent retailer and intrabrand competition
Ruitong Wang, Yi Zhu, and George John
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Ruitong ; Zhu, Yi ; John, George |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 3, p. 517-533
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| Subject: | competitive strategy | curse of prominence | digital markets | intrabrand competition | ordered search | search cost heterogeneity | search traffic concentration | Wettbewerb | Competition | Informationskosten | Information costs | Suchtheorie | Search theory | Wettbewerbsstrategie | Competitive strategy | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211044105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258052