Promoting brand relationships : guest editorial
Year of publication: |
2019
|
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Authors: | Loureiro, Sandra Maria Correia |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 3, p. 301-303
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Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
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