Promoting innovation and the globalisation of consumer services using the example of St. Petersburg
Year of publication: |
2012
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Authors: | Sidorov, Nikolay |
Published in: |
Strategies and promotion of innovation in regional policies around the Mare Balticum : [The seventh Hanseatic Conference from May 14 to May 16, 2012 focused on "Innovation and innovative strategies in regional policy around the mare balticum", ...] /publ. by Baltic Sea Academy e.V. Max Hogeforster. - Norderstedt : Books on Demand, ISBN 3-8482-1829-1. - 2012, p. 160-165
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Subject: | Sankt Petersburg | Saint Petersburg | Dienstleistungssektor | Service industry | KMU | SME | Innovation | Kundenbindungsprogramm | Loyalty program | Mass Customization | Mass customization |
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