Booking now or later : do online peer reviews matter?
Year of publication: |
2019
|
---|---|
Authors: | Zhang, Zili ; Liang, Sai ; Li, Hengyun ; Zhang, Ziqiong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 147-158
|
Subject: | Advance booking | Timing | Online reviews | Restaurants | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Buchhandel | Book trade | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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