Promoting the Belt and Road Initiative : a strategic marketing approach
Eden Yin
| Year of publication: |
2020
|
|---|---|
| Authors: | Yin, Eden |
| Published in: |
The belt and road initiative : opportunities and challenges of a Chinese economic amibition. - Los Angeles : Sage, ISBN 978-93-5328-792-4. - 2020, p. 345-364
|
| Subject: | China | customers | organizations | roads | strategic marketing | Marketingmanagement | Marketing management | Internationale Wirtschaftsbeziehungen | International economic relations | Verkehrsinfrastruktur | Transport infrastructure | Geopolitik | Geopolitics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4135/9789353885922.n17 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184399