Promotion and branding from the lens of gamification in challenging times
| Year of publication: |
[2022]
|
|---|---|
| Publisher: |
London : Taylor & Francis |
| Subject: | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | 1 Online-Ressource (Seite 419-514) Illustrationen |
|---|---|
| Series: | Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. volume 28, issue 4 (2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178049