Promotion and marketing communications
edited by Umut Ayman
| Year of publication: |
July 8th 2020
|
|---|---|
| Other Persons: | Ayman, Umut (ed.) |
| Publisher: |
[London] : IntechOpen |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
freely available
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-83880-228-8 ; 978-1-78984-699-7 ; 978-1-83880-227-1 |
| Other identifiers: | 10.5772/intechopen.83011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012595702