Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Endang Siswati
| Year of publication: |
2021
|
|---|---|
| Authors: | Siswati, Endang |
| Subject: | Promotion | Place Advertising | Positive Word of Mouth | Private Label Product | Consumer Satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Handelsmarke | Store brand | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i2.1083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594020