Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
| Year of publication: |
2006
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Harlam, Bari A. ; César, Jacques ; Trounce, David |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 4, p. 518-535
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