Retailer promotion pass-through : a measure, its magnitude, and its determinants
Kusum L. Ailawadi; Bari A. Harlam
| Year of publication: |
2009
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Harlam, Bari A. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 782-791
|
| Subject: | Einzelhandel | Retail trade | Markenartikel | Brand | Verkaufsförderung | Sales promotion | Regressionsanalyse | Regression analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885072