Promotional Campaign Duration and Word-of-Mouth in Durable Good Adoption
Year of publication: |
2020
|
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Authors: | Bollinger, Bryan |
Other Persons: | Gillingham, Kenneth (contributor) ; Lamp, Stefan (contributor) ; Tsvetanov, Tsvetan (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Dauerhafte Konsumgüter | Durable goods | Verkaufsförderung | Sales promotion | Konsumgüter | Consumer goods |
Extent: | 1 Online-Ressource (81 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 16, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3500933 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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