Promotional Chat on the Internet
Year of publication: |
2006
|
---|---|
Authors: | Mayzlin, Dina |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 2, p. 155-163
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | word-of-mouth | source credibility | Internet marketing |
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