Price framing literature : past, present, and future
Year of publication: |
2017
|
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Authors: | Tripathi, Avinash ; Pandey, Neeraj |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 3, p. 307-336
|
Subject: | Price framing | Decision making | Price perception | Price communication | Information asymetry | Preis | Price | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory | Prospect Theory | Prospect theory |
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