Promotional Reviews : An Empirical Investigation of Online Review Manipulation
Year of publication: |
2012
|
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Authors: | Mayzlin, Dina |
Other Persons: | Dover, Yaniv (contributor) ; Chevalier, Judith A. (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Manipulation | Produkttest | Product testing | Bewertung | Evaluation | Hotellerie | Hotel industry |
Extent: | 1 Online-Ressource (41 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 13, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2128860 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina, (2012)
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Promotional reviews : an empirical investigation of online review manipulation
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Mayzlin, Dina, (2012)
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Mayzlin, Dina, (2012)
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