PROMOTIONAL STRATEGY OF THE ALBA IULIA FORTRESS

The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents some issuesregarding the promotional strategy of the Alba Iulia Fortress.

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Year of publication:	2008
Authors:	Muntean, Andreea ; Marina, Lucian
Published in:	Annales Universitatis Apulensis Series Oeconomica. - Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia. - Vol. 2.2008, 10, p. 60-60
Publisher:	Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia
Subject:	promotional strategy \| cultural tourism

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M - Business Administration and Business Economics; Marketing; Accounting
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005035718