Proposing a hierarchical utility package with reference to mobile advertising
Shalini N. Tripathi; Masood H. Siddiqui
| Year of publication: |
2011
|
|---|---|
| Authors: | Tripathi, Shalini N. ; Siddiqui, Masood H. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 7.2011, 1, p. 71-92
|
| Subject: | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935803