Factors affecting consumer attitude towards mobile advertising in India
Year of publication: |
2010
|
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Authors: | Mathew, Mary ; Dambal, Anirudha |
Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 9.2010, 3, p. 273-288
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Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Werbung | Advertising | Mobiltelefon | Mobile phone |
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