Protecting Brand Value through Anti-Counterfeiting Supply Chain Strategies
Year of publication: |
2020
|
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Authors: | Handfield, Robert B. ; Nair, Anand |
Published in: |
The Oxford handbook of supply chain management. - Oxford : Oxford University Press, ISBN 978-0-19-006673-4. - 2020
|
Subject: | Lieferkette | Supply chain | Markenführung | Brand management | Markenimage | Brand image | Betriebliche Wertschöpfung | Value creation |
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