Protecting corporate reputation in an era of instant transparency
Year of publication: |
2008
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Authors: | Heitmann, Herbert ; Lott, Brian |
Published in: |
From strategy to execution : turning accelerated global change into opportunity. - Berlin : Springer, ISBN 3-540-71879-6. - 2008, p. 237-256
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Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Globalisierung | Globalization | Technischer Fortschritt | Technological change | Wissensgesellschaft | Knowledge society |
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