Protecting the brand : TM ; [a concise guide promotin, maintaining, and protecting a company's most valuable asset]
Year of publication: |
2003
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Authors: | Franklin, Talcott J. |
Publisher: |
Fort Lee, NJ : Barricade |
Subject: | Brand name products | Law and legislation | Copyright |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne, (2006)
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel, (2009)
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A brand audit on the L'Oréal brand
Staisch, Ingrid, (2007)
- More ...
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Franklin, Talcott J., (2003)
- More ...