Protecting the olympic brand : winners and losers
Trevor Hartland and Nicola Williams-Burnett
| Year of publication: |
2013
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|---|---|
| Authors: | Hartland, Trevor ; Williams-Burnett, Nicola |
| Published in: |
Competitive intelligence, analysis and strategy : creating organisational agility. - London [u.a.] : Routledge, ISBN 0-415-63128-9. - 2013, p. 167-180
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| Subject: | Markenartikel | Brand | Sportveranstaltung | Sport event | Guerilla-Marketing | Guerilla marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680257