Prototyping, customer involvement, and speed of information dissemination in new product success
Year of publication: |
2016
|
---|---|
Authors: | Tih, Siohong ; Kok-Kee Wong ; Lynn, Gary S. ; Reilly, Richard R. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 437-448
|
Subject: | Customer involvement | New product success | Prototype | Speed of information dissemination | Innovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Informationsverbreitung | Information dissemination |
-
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing, (2013)
-
Schuhmacher, Monika C., (2018)
-
Sulhaini, (2017)
- More ...
-
Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong, (2016)
-
Aronson, Zvi H., (2008)
-
New product development speed : too much of a good thing?
Chen, Jiyao, (2012)
- More ...