Prozessmanagement im vertikalen Marketing : Efficient Consumer Response (ECR) in Konsumgüternetzen
Dieter Ahlert ; Stefan Borchert
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Ahlert, Dieter (contributor) ; Borchert, Stefan (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Konsumgüterwirtschaft | ECR <Management> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XIX, 354 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German ; English |
| Notes: | Beitr. teilw. dt., teilw. engl. |
| ISBN: | 3-540-67692-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004709099