Psychographics of comparison shoppers
Year of publication: |
2016
|
---|---|
Authors: | Mittal, Banwari |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 1, p. 20-31
|
Subject: | Personality traits | Retail strategy | Comparison shoppers | Psychographics | Shopping confidence | Shopping styles | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Vergleich | Comparison | Persönlichkeitspsychologie | Personality psychology | Großbritannien | United Kingdom | Vertrauen | Confidence |
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