Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Year of publication: |
June 2017
|
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Authors: | Wiebe, Jeff ; Basil, Debra Z. ; Runté, Mary |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 2, p. 197-215
|
Subject: | Cause-related marketing | Cause marketing | Psychological distance | Construal level theory | Perceived consumer effectiveness | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Marketingmanagement | Marketing management | Persönlichkeitspsychologie | Personality psychology |
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