Psychological foundations of marketing
Allan J. Kimmel
| Year of publication: |
2012
|
|---|---|
| Authors: | Kimmel, Allan J. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Psychologie | Psychology | Marktpsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 282 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-415-62000-7 ; 0-415-62001-5 ; 978-0-415-62000-0 ; 978-0-415-62001-7 ; 978-0-203-08320-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660933