Psychological Implications of Customer Participation in Co-Production
| Year of publication: |
2003
|
|---|---|
| Authors: | Bendapudi, Neeli ; Leone, Robert P. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 1, p. 14-28
|