Psychologie der absatzpolitischen Instrumente
| Year of publication: |
1979
|
|---|---|
| Authors: | Rosenstiel, Lutz von ; Ewald, Guntram |
| Published in: |
Marktpsychologie ; Bd. 2
|
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Marktforschung | Absatzpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 203 S. graph. Darst. 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 185 - 196 |
| ISBN: | 3-17-005023-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000099075