La Psychologie sociale, clé du marketing : Apport de la psychologie sociale aux communications commerciales ; Textes introd. de Jean Fourastié, Jean-Pierre Fourcade, Jean Stoetzel
| Year of publication: |
(1967)
|
|---|---|
| Authors: | Katchourine, Alec |
| Other Persons: | Fourastié, Jean (contributor) ; Fourcade, Jean-Pierre (contributor) ; Stoetzel, Jean (contributor) |
| Publisher: |
Paris : S.A.B.R.I. |
| Subject: | Sozialpsychologie | Absatz | Public relations |
| Extent: | 6, IX, 145 S. 8" |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Literaturverz. S. 138-145 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002307228