Psychology in market research
Ernest Dichter
| Year of publication: |
1964
|
|---|---|
| Authors: | Dichter, Ernest |
| Published in: |
The environment of marketing behavior : selections from the literature. - New York, NY [u.a.] : Wiley. - 1964, p. 225-233
|
| Subject: | Werbung | Psychologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003526326