Public brand auditing : a pathway to brand accountability
Year of publication: |
2017
|
---|---|
Authors: | Gabl, Sabrina ; Wieser, Verena E. ; Hemetsberger, Andrea |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 18.2017, p. 147-167
|
Subject: | Markenimage | Brand image | Social Web | Social web | Virales Marketing | Viral marketing | Webanalyse | Web analytics |
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