Public relations and reputation in small organisations : creating identity and building reputation for success
Year of publication: |
2017
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Authors: | Komodromos, Marcos |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 19.2017, 5, p. 536-552
|
Subject: | small organisations | creating identity | building reputation | public relations | reputation management | organisational identity | service industry | Europe | Öffentlichkeitsarbeit | Public relations | Reputation | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture |
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