Public Relations and the New Stakeholder Management Environment

Management ideology has evolved over the years and has moved from a manager-worker relationship to a business-society relationship. This has led to key stakeholders for organizations to come from diverse perspectives, and has changed the focus for stakeholder relations. This paper looks at literature on management to identify the range of stakeholders, and how these stakeholders’ relationships are best managed by the modern organization.

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Year of publication:	2014
Authors:	Gill, Robert
Published in:	International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 10, p. 100-107
Publisher:	Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences
Subject:	Stakeholder Relationships \| Management \| Public Relations

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Extent:	application/pdf text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011084907