Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Year of publication: |
2015
|
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Authors: | Shams, S. M. Riad |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 12.2015, 3, p. 314-329
|
Subject: | Relationship marketing | Corporate communications | Reputation | Brand positioning | Stakeholder relationships | Stakeholder | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Markenführung | Brand management | Spieltheorie | Game theory | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management |
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