Public relations as public diplomacy : the Royal Bank of Canada's monthly letter, 1943-2003

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Preface -- Part I Background -- 1 Public diplomacy and public relations: two parts of a whole -- 2 The RBC and The Letter: case history and background -- Part II The Letter: on diplomatic mission -- 3 The Letter and public diplomacy -- 4 The Letter and corporate diplomacy -- 5 The Letter and economic diplomacy -- 6 The Letter and cultural diplomacy -- 7 Conclusion: unravelling public diplomacy to see public relations -- References -- Index