Public relations : strategies and tactics
Dennis L. Wilcox; Glen T. Cameron
| Year of publication: |
c 2009 ; 9. ed.; Pearson internat. ed.
|
|---|---|
| Authors: | Wilcox, Dennis L. ; Cameron, Glen T. |
| Publisher: |
Boston, Mass. [u.a.] : Pearson/Allyn and Bacon |
| Subject: | Öffentlichkeitsarbeit | Public relations | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 612 S. Ill., graph. Darst. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: London: Pearson Allyn and Bacon, 2006 |
| ISBN: | 0-205-58148-X ; 978-0-205-58148-1 ; 0-205-62323-9 ; 978-0-205-62323-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603614