Purchasing natural personal care products in the era of fake news? : the moderation effect of brand trust
Year of publication: |
2021
|
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Authors: | Kumar, Sushant ; Talwar, Shalini ; Krishnan, Satish ; Kaur, Puneet ; Dhir, Amandeep |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-13
|
Subject: | Brand trust | Fake news | Natural personal care products | Openness to change | Stimulus-organism-behavior-consequence | System trust | Vertrauen | Confidence | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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