A morphological analysis-based creativity approach to identify and develop ideas for BMI : a case study of a high-tech manufacturing company
Year of publication: |
2014
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Authors: | Seidenstricker, Sven ; Linder, Christian |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 18.2014, 5/6, p. 409-424
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Subject: | business model innovation | BMI | business model ideas | creativity | idea generation | morphological analysis | Geschäftsmodell | Business model | Kreativität | Creativity | Innovation | Innovationsmanagement | Innovation management | Hochtechnologie | High technology |
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