Putting sales at the center of strategy
by Frank Cespedes
| Year of publication: |
2014
|
|---|---|
| Authors: | Cespedes, Frank V. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 10, p. 23-25
|
| Subject: | Verkauf | Selling | Strategisches Management | Strategic management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417547