Putting sense of place at the centre of place branddevelopment
Year of publication: |
May 2017
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Authors: | Lecompte, Agnès François ; Trelohan, Magali ; Gentric, Michel ; Aquilina, Manuelle |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 5/6, p. 400-420
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Subject: | Place branding | place identitiy | sense of place | place meaning | qualitative research | Forschung | Research | Standortmarketing | Place marketing |
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