Putting the Italians on bicycles : marketing at Bianchi, 1885 - 1955
Year of publication: |
2015
|
---|---|
Authors: | Mari, Carlo |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 133-158
|
Subject: | Marketing | Italy | Brand | Bicycle | Edoardo Bianchi | Italien | Markenführung | Brand management | Fahrrad |
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