Putting the Marketing into R&D
Year of publication: |
1992
|
---|---|
Authors: | McNulty, Terry ; Whittington, Richard |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 9, p. 10-16
|
Publisher: |
MCB UP Ltd |
Subject: | Decentralization | Marketing | Organizational change | R&D | Case studies |
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