Extent: | XXIV, 347 Seiten Illustrationen 21 cm x 14.8 cm, 460 g |
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Series: | Schriftenreihe Studien zum Konsumentenverhalten. - Hamburg : Kovač, ISSN 1613-9100, ZDB-ID 2162181-0. - Vol. Band95 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Dissertation, Rheinische Friedrich-Wilhelms-Universität Bonn, 2023 |
ISBN: | 978-3-339-14032-6 ; 3-339-14032-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531650